The RFM Model was developed in the 90s by Jan Roelf Bult and Tom Wansbeek for catalog sales. Catalogs were the pre-cursor to online sales, and when we dive into RFM you will see its relevance.
Get notified about our latest posts and webinars.
3 Minute Videos
Thanks for signing up for our newsletter 🙂 Please check your email to confirm your subscription.
Please refresh the page and try again. If you see this error again, kindly contact firstname.lastname@example.org