Asking for Phone Numbers: Optional, Required, or Hidden?
We want to make our customer's buying journey as seamless as possible. Shopify has done a great job optimizing store checkouts using data from hundreds of millions of checkouts, but they've left us to decide on the phone field.
Upgrading your Cart Recovery Strategy: Supplementing with Calls & SMS
You'e probably already heard the news. Email is dying, the inbox is saturated. Open rates are dropping year after year. So what can you do to recover your abandoned checkouts if your auto-emails are beingopened less and less? Start diversifying to other 1-on-1 channels.