3 Minute Videos
How to be more like Zappos with Customer Service
In our earlier post we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this video, we’ll explore how you can adopt the Zappos model for your small business.
Investing in Customer Experience
Have you ever wondered why advertising is considered an investment, but customer service is a cost? Let's switch this thinking.
Tackling Abandoned Checkouts Before they Happen
Running an online store is like sports. Sometimes you have the ball on offence. But sometimes you have to protect your goal with defence.
I-Ching: Selling to Four Types of Site Visitors
The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand the stages of life. In this post we’ll interpret the trigrams to understand your 4 types website visitors.